ATLAS

Visual Identity 2024

ATLAS - Mountaineering Brand Identity by Maxime Romieu
ATLAS - Mountaineering Brand Identity, visual 2 of 7

About the project

ATLAS® Mountaineering brand

Atlas® is a brand dedicated to the world of mountaineering, climbing and alpine exploration. Specializing in equipment and gear, Atlas® empowers adventurers to push their limits and embrace the challenges of the mountain.

For this project, I had to create Atlas' logo and my goal was to capture its commitment to precision, resilience and sharpness.

ATLAS - Mountaineering Brand Identity, visual 3 of 7
ATLAS - Mountaineering Brand Identity, visual 4 of 7
ATLAS - Mountaineering Brand Identity, visual 5 of 7
ATLAS - Mountaineering Brand Identity, visual 6 of 7
ATLAS - Mountaineering Brand Identity, visual 7 of 7
Role
Logo design & visual identity
Disciplines
Visual Identity, Typography
Industry
Outdoor
Year
2024

More Visual Identity: Flow, ZERO

Concept Projectby Maxime RomieuView on Behance